The support of the stars was crucial for the US government to reverse the layout of the controversial Dakota Access Pipeline through the Standing Rock Indian Reservation. The support of the stars was crucial for the US government to reverse the layout of the controversial Dakota Access Pipeline through the Standing Rock Indian Reservation.

On October 30 last year the National Geographic Channel screened the world premiere of Before the flood, a documentary that sought to raise awareness of the consequences of climate change and encourage viewers to take action on the issue. Around the world the film was publicized as Leonardo documentary on the environment, but behind the production were other famous ones like the directors Martin Scorsese and Brett Ratner, the musicians Trent Reznor (known by the group Nine Inch Nails) Atticus Ross and Gustavo Santaolalla, among others. They contributed by donating their work and at the same time demonstrated that environmental awareness in Hollywood is not restricted to one person.

The concern of artists for nature is not something new. For several decades, musicians, comedians and actors have seen that supporting the conservation of nature is a way of rewarding the privileges of fame. Such is the case of Robert Redford, who since the 1970s advocates the care of protected areas, while encouraging clean energy; Or Canadian singer Neil Young, a declared environmentalist, who since 1985 has held the music festival Farm Aid and who in July 2015 published the short film Seeding Fear about the harmful impacts of the multinational Monsanto in agriculture.

But with the arrival of the internet and the rise of social networks, the number of celebrities attached to the environmental cause seems to have increased exponentially in the last decades. That’s why it’s worth asking if there is a real concern or just do it for more publicity. That type of action affects not only its followers but also the people in general. So in a way they become a role model. This is why DiCaprio’s contribution as UN ambassador with an emphasis on climate change should not be ignored and how its participation in the climate meetings at the New York headquarters has brought new adepts to a cause previously considered niche.

However, at this point you have to keep in mind that celebrities are often attracted by their physique or their talent and not so much by their way of thinking. This is shown by the most recent presidential election in the United States. Most of the American celebrity supported Hillary Clinton and only a small group of declining celebrities like Chuck Norris, Mike Tyson, Stephen Baldwin, Kid Rock, among others, supported Donald Trump, who eventually won. Just as the stars did not turn their fans’ votes into vows, it’s also hard to know if supporting environmental causes will get them more supporters.

But beyond the impossibility of quantifying the people that can get to mobilize for environmental causes, the artists have managed to visualize themes that without their reflectors would go unnoticed.

10 while protesting in North Dakota with thousands of Aborigines against the construction of the controversial Dakota Access Pipeline pipeline. While the media had covered the movement, and politicians like Democrat Bernie Sanders had been present on the scene, the arrest moved the issue into circles that do not care about the environment. Even Time magazine gave him a space to explain what had happened.

Also, artists like Mark Ruffalo, Susan Sarandon, Joseph Gordon-Levitt; Seth MacFarlane, Sarah Silverman, Katy Perry and Lady Gaga actively supported protests around the United States. This media activism in one way or another, managed to stop the project in advance on December 5. Far from knowing if the motivations are real or false, the truth is that when raising their voice the celebrities have managed to locate the protection of the environment at the same level of problems as malnutrition.

Thus, amid the excesses, designer accessories and red carpets: The environment has found a powerful ally where he least imagined it: international show business. This is a space for user participation. The opinions herein are the property of the Internet users and do not reflect the views of Publications Week. We reserve the right to delete at an individual discretion those deemed to be irrelevant.